✲ ADOBE INTERNSHIP ✲ BEING SHIPPED
✲ ADOBE INTERNSHIP
Designing Adaptive In-Chat Experiences for Adobe Workflows.
Designing Adaptive In-Chat Experiences for Adobe Workflows.
MY ROLE
MY ROLE
As a product design intern, I helped define AI design strategy, built an AI auditing workflow, a component compliance tool, and 4 production code components.
As a product design intern, I helped define AI design strategy, built an AI auditing workflow, a component compliance tool, and 4 production code components.
TOOLS
Figma
Claude Code
Internal Tools
TEAM
TEAM
1 Product Manager
1 Product Manager
4 Product Designers
4 Product Designers
12 Engineers
12 Engineers
TIMELINE
TIMELINE
May - August 2026
May - August 2026
✲ PROBLEM
✲ PROBLEM
✲ PROBLEM
Marketing teams struggle with fragmented, complex tools.
Marketing teams struggle with fragmented, complex tools.
The Problem:
The Problem:
Adobe Workfront, an marketing project management platform used by millions of users, supports over 80 jobs-to-be-done. This overwhelming scale creates navigation friction for marketing teams, making routine tasks inefficient within an already fragmented software ecosystem.
Adobe Workfront, an marketing project management platform used by millions of users, supports over 80 jobs-to-be-done. This overwhelming scale creates navigation friction for marketing teams, making routine tasks inefficient within an already fragmented software ecosystem.
✲ SOLUTION
✲ SOLUTION
✲ SOLUTION
✲ SOLUTION
Centralize Marketing Workflows Inside LLMs.
Centralize Marketing Workflows Inside LLMs.
Centralize Marketing Workflows Inside LLMs.
Centralize Marketing Workflows Inside LLMs.
LLM integration eliminates Workfront friction by matching user intent with text dialogue or custom, action-specific controls.
LLM integration eliminates Workfront friction by matching user intent with text dialogue or custom, action-specific controls.
LLM integration eliminates Workfront friction by matching user intent with text dialogue or custom, action-specific controls.
LLM integration eliminates Workfront friction by matching user intent with text dialogue or custom, action-specific controls.
INITIAL PIVOT
INITIAL PIVOT
INITIAL PIVOT
Looking into Marketer's Workflows.
Looking into Marketer's Workflows.
This vibe-coded prototype prioritized function over aesthetics - link
This vibe-coded prototype prioritized function over aesthetics - link
Marketer's workflows are confusing →
Marketer's workflows are confusing →
Marketers have to deal with a lot of complexity: from working with diverse stakeholders to going from brand design to marketing analytics.
Marketers have to deal with a lot of complexity: from working with diverse stakeholders to going from brand design to marketing analytics.
Existing workfront isn't very approachable →
Existing workfront isn't very approachable →
We found that users especially new users had a lot of trouble learning how to use Workfront and even if they did know using it took them a while!
We found that users especially new users had a lot of trouble learning how to use Workfront and even if they did know using it took them a while!
Full case study is under NDA
Full case study is under NDA
Access is restricted due to confidentiality.
Access is restricted due to confidentiality.
Here is me presenting Practility at Iltacon 2025
We even got our logo on "stress brains"!
✲ FINAL THOUGHTS
On Designing in Big Teams and for AI.
Designing in a large organization requires getting everyone (PM's, engineers, marketers, etc.) aligned.
Designing for LLM's requires working and testing in code to account for non-deterministic outputs.
Design teams can be engineering teams in 2026 by actively working in the production codebase!
Thanks for visiting! I go into more detail on my work over calls/interviews. Feel free to reach me here.
Thanks for visiting! I go into more detail on my work over calls/interviews. Feel free to reach me here.
But Wait, There's More!
But wait, there's more!
But wait, there's more!
