Pigee
Summary:
Over eight weeks, I led an end-to-end redesign of Pigee’s salesperson application portal, starting with user interviews that revealed frustration and confusion in the 11-step flow. I analyzed competitor onboarding patterns, synthesized insights into user personas, and iterated prototypes with progressive disclosure, progress indicators, and clearer instructions. The final design streamlined the flow to 5 steps and gave Pigee a scalable system to onboard new salespeople with confidence.
8 weeks
Results:
The Problem:
The Existing Application Process Was Too Long and Confusing For Users.
The convoluted application process was made clear by mapping out the user flow for applicants. The lack of instructions on these steps creates a frustrating experience for potential applicants, which decreases their desire to apply. This frustrating experience clearly was limiting Pigee's growth potential for its sales team and, therefore, reduced the adoption of its services.
Our Solution:
A Guided and Streamlined Sales Application Portal.
Clear Application Steps→
With a checklist of steps, users are able to easily understand the application process
A More Straight Forward Process→
Due to the new portal’s design, applicants no longer had to jump between many different websites.
By using the portal instead of several websites, users saved an average of 5 minutes applying
5
minutes saved on the average application process based on 8 usability tests
More Relevant Questions→
Questions that were previously vague or irrelevant were removed to simplify the application process based on research of best practices
Questions based on location, experience, and technical proficiency were added to help Pigee choose the best candidates for its sales team
Research:
Uncovering the Friction in Pigee's Application Experience.
User Interviews→
Past applicants described the application process as confusing and frustrating. Applicants communicated that they questioned Pigee's organizational skills throughout the application process.
“I thought the job listing was a scam because of all the different pages I had to go to to apply ." -Interviewee
Initial Design Journey:
Structuring the Application Portal with Steps, Progress Bars, and Testimonials.
Wireframing →
Based on my research and design inspiration, I began laying out the necessary details and features of the application portal:
Initial Design Iteration→
I continued iterating to bring my low-fidelity wireframes to a mid-fidelity wireframe level.
Iteration and User Testing:
Refining the Application Portal with User Testing Insights and Accessibility Enhancements.
User Testing→
Over the course of 2 weeks, I conducted 8 user tests online and iterated as I went. The main challenges that users encountered were: continued confusion about the job itself, challenges with our existing method of making sure applicants had a phone, and finally, confusion over the next steps phase of the application process. Based on these pain points I made the following changes:
Final Iterations→
In order to follow WCAG Accessibility guidelines, I changed the look of the testimonial on the left side of the screen. Additionally, I decreased visual clutter by removing descriptions of the sections from the left side of the screen. Finally, I moved the logo to the top left of the screen so that it wouldn't take up space from the content of the application portal.
Reflection and Next Steps:
In complex spaces like healthcare billing, design isn’t just about reducing frustration; it’s a safeguard against costly mistakes and lost revenue.
What I learned→
Through this project, I learned the importance of accounting for international user perspectives when designing an application process. Writing questions that considered different legal systems and cultural contexts for job applications pushed me to create a more thoughtful and inclusive flow. I also strengthened my collaboration skills, learning to communicate more clearly and balance trade-offs with team members.
Next Steps →
The application portal should be tested with a wider international user base to validate its effectiveness across diverse contexts. Expanding language options will be critical to making the portal accessible to more applicants and supporting Pigee’s goal of recruiting a global sales team.
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